The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.
Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.
The growing popularity of V-pop makes it an emerging tool for Vietnam to diversify its public diplomacy strategy.
In May 2022, Vietnam hosted the largest regional sports event since COVID-19 and opened the door to new PD opportunities.
A popular South Korean musical group attended the 76th UN General Assembly as "Special Presidential Envoy for Future Generations and Culture."
Jenny Le on the public diplomacy shortcomings of Vietnam's pavilion at Expo Milan.
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